E-commerce, electronic commerce is an electronic medium to sell or buy products or use any other services like bank transfers. E-commerce is basically dependent on internet service. Declining of broadband subscription prices, and the launch of 4G service have become the driving forces of e-commerce in the country. From buying groceries to furniture, from apparel to accessories, and beauty products and jewelry to ticketing – e-commerce has greatly empowered the Indian consumer. And the fact is India is growing rapidly with the technology.
online shopping trends have changed drastically in the last few years. Where online shopping used to be limited to a few big online stores in the past, there are now hundreds of thousands of stores shipping products all over the world at the click of a button. As customer confidence in online shopping, and online security, grows so does the shopping experience.
the largest e-commerce companies in India are Flipkart, Snapdeal, Amazon India, myntra and Paytm. In India, cash on delivery is the most preferred payment method.
Highlights – as per digital India, India is involving more and more in e-commerce. Most of the peoples are preferring online marketing. Even as security is high people are preferring bank transactions through the net.
• PAYTM Karo! Is now trending, paytm is one of the safest wallets and all are enjoying. Our PM is promotion and trying his best to make India digital.
• E-commerce currently attracting a lot of investments.
Current trends – online shoppers are present in both the cities metro and non- metro cities. Apparel is the most search category for shoppers. Footwear, mobile, and accessories, online tickets are top products and are mostly preferred from offline channels.
E-commerce consumer in metro and non-metro cities – lacking good quality and variety in shopping malls and big brand,s outlets in the city have driven the consumers to jump online for better options. Also, tv is having shopping channels like HOME SHOP 18, SHOPCJ, NAPTOL for shopping from home for those who don’t use mobiles or laptops for shopping.
Digital shoppers mostly belong to 14 to 55 yrs age group. The spread of e-commerce has led to the rise of several niche players who largely specialize their products around a specific theme
Yes, e-commerce is becoming a new shopping trend but be aware of duplicates. Don’t be a trap. Although securities are at hights. They are providing quality with good service.